- A plan uses by a business to guide its marketing process to desired conclusion based on information.
marketing objective- what a business wants to accomplish
marketing mix - the five marketing strategies used to reach a market: product, place, price, promotion, and people
product consideration include : features and benefits, branding packaging and labeling, selection, positioning
Brand- the name symbol, or design used to identify a product
Package- the physical container or wrapper used to present information
Label - the part of the package used to present info
Product positioning - how consumers see the product in comparison to another product
Product mix - all the products a company makes or sells
Channel of distribution - the path a product takes from producer or manufacturer to final user or consumer
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