Martha Stewart

- she had the ability and drive to go out and get what she wanted
- she is worth 2 billion dollars
- she was very close to her father
- she learned alot from her dad
- learned discipline from her mother
- very organized family and money was tight
- she learned to perfect things
- her grades got her into post secondary easily
- she started to model her dad used his skills to get her a good agent and put a portfolio together
- she got onto a tv show
- saving her money for college was important not a boyfriend
- prom of 1955 she organized and it was the finest prom
- she taught her self to cook food
- 1985 she started making cakes for public for her first job
- she joined with 2 other women
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Jack Bennet

-Jack Bennet is a 16 year old entrepreneur

-at age 12 he started collecting chickens in his parents back yard then expanded his interest to a business

-In between school work jack raises rare chickens and also sells eggs to friends and family and other customers

- jack breeds rare chickens and can breed any chicken to your need

- he named his business bennet birds and created a website for customers

-jack was named teen entrepreneur at BBC radio 1 teen awards

-This award was judged by a panel of experts and celebrities and recognised the "young person who has created a successful, innovative or profitable product, business model or company." As a result of this award his business and website were mentioned on a BBC3 and radio 1, as well as in national and local papers.

http://www.youtube.com/watch?v=zOAB_b1gyhk&feature=player_embedded#at=50

Tina Seeling

Open your eyes to problems.
- every problem is an opportunity for a creative solution
Problems ... "bring em out"
- intersection of your "skills, marketing need and passion"
- Willing to fail... make a resume of failures
- Build relationships.. for the long-term... don't burn bridges

Marketing Plan

- A plan uses by a business to guide its marketing process to desired conclusion based on information.

marketing objective- what a business wants to accomplish

marketing mix - the five marketing strategies used to reach a market: product, place, price, promotion, and people

product consideration include : features and benefits, branding packaging and labeling, selection, positioning

Brand- the name symbol, or design used to identify a product

Package- the physical container or wrapper used to present information

Label - the part of the package used to present info

Product positioning - how consumers see the product in comparison to another product

Product mix - all the products a company makes or sells

Channel of distribution - the path a product takes from producer or manufacturer to final user or consumer

Sam Walton

 Sam Walton

- he was very successful because he sold things cheaper
- his dad evicted people from farms
- sold milk from there cows after football practice
- as a young adult he decided he was not going to work for anybody
- didnt pass the physics to be in the army
- began retailing at jc penny
- jc penny taught him some skills
- he was always close with his brother
- 18 wal marts he opened
- 1970 he had 32 stores and opened a new company headquarters
- he refused to spend money
- he was heavily in debt of 2 million dollars that he was responsible for
- black monday he lost 1.5 billion dollars
- he decided to send 180 students to christian school
- April 4th 1992 just after his 75 b-day

summary
Sam Walton came from a wealthy. his dad evicted people from farms and sam walton came along and watched his dad. sam was very close with his brother, his brother made it into the army but sam did not same wanted to attend the army but did not pass physical inspection test. his mentor was his brother he looked up to his brother bud and valued his thoughts. He used his energy towards other things he wanted to make money. He got involved with wal mart and brought them to another level and opened up a bunch of walmarts and a new headquarters. in 1970 he had 32 store and a headquarters. his dad and his dads job really motivated him when his dad evicted people from farms sam saw them go from so much to nothing that motivated him to not be like those people and to work for himself he decided he would not have a boss and work for himself at a young age.