Martha Stewart

- she had the ability and drive to go out and get what she wanted
- she is worth 2 billion dollars
- she was very close to her father
- she learned alot from her dad
- learned discipline from her mother
- very organized family and money was tight
- she learned to perfect things
- her grades got her into post secondary easily
- she started to model her dad used his skills to get her a good agent and put a portfolio together
- she got onto a tv show
- saving her money for college was important not a boyfriend
- prom of 1955 she organized and it was the finest prom
- she taught her self to cook food
- 1985 she started making cakes for public for her first job
- she joined with 2 other women
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Jack Bennet

-Jack Bennet is a 16 year old entrepreneur

-at age 12 he started collecting chickens in his parents back yard then expanded his interest to a business

-In between school work jack raises rare chickens and also sells eggs to friends and family and other customers

- jack breeds rare chickens and can breed any chicken to your need

- he named his business bennet birds and created a website for customers

-jack was named teen entrepreneur at BBC radio 1 teen awards

-This award was judged by a panel of experts and celebrities and recognised the "young person who has created a successful, innovative or profitable product, business model or company." As a result of this award his business and website were mentioned on a BBC3 and radio 1, as well as in national and local papers.

http://www.youtube.com/watch?v=zOAB_b1gyhk&feature=player_embedded#at=50

Tina Seeling

Open your eyes to problems.
- every problem is an opportunity for a creative solution
Problems ... "bring em out"
- intersection of your "skills, marketing need and passion"
- Willing to fail... make a resume of failures
- Build relationships.. for the long-term... don't burn bridges

Marketing Plan

- A plan uses by a business to guide its marketing process to desired conclusion based on information.

marketing objective- what a business wants to accomplish

marketing mix - the five marketing strategies used to reach a market: product, place, price, promotion, and people

product consideration include : features and benefits, branding packaging and labeling, selection, positioning

Brand- the name symbol, or design used to identify a product

Package- the physical container or wrapper used to present information

Label - the part of the package used to present info

Product positioning - how consumers see the product in comparison to another product

Product mix - all the products a company makes or sells

Channel of distribution - the path a product takes from producer or manufacturer to final user or consumer

Sam Walton

 Sam Walton

- he was very successful because he sold things cheaper
- his dad evicted people from farms
- sold milk from there cows after football practice
- as a young adult he decided he was not going to work for anybody
- didnt pass the physics to be in the army
- began retailing at jc penny
- jc penny taught him some skills
- he was always close with his brother
- 18 wal marts he opened
- 1970 he had 32 stores and opened a new company headquarters
- he refused to spend money
- he was heavily in debt of 2 million dollars that he was responsible for
- black monday he lost 1.5 billion dollars
- he decided to send 180 students to christian school
- April 4th 1992 just after his 75 b-day

summary
Sam Walton came from a wealthy. his dad evicted people from farms and sam walton came along and watched his dad. sam was very close with his brother, his brother made it into the army but sam did not same wanted to attend the army but did not pass physical inspection test. his mentor was his brother he looked up to his brother bud and valued his thoughts. He used his energy towards other things he wanted to make money. He got involved with wal mart and brought them to another level and opened up a bunch of walmarts and a new headquarters. in 1970 he had 32 store and a headquarters. his dad and his dads job really motivated him when his dad evicted people from farms sam saw them go from so much to nothing that motivated him to not be like those people and to work for himself he decided he would not have a boss and work for himself at a young age.

•  youngest mister universe in history 
• built a multi millionaire business 
• dad was a perfectionist pushed his sons and favored older one not arnold more
• early teen he was a athletic teen
• age 15 he said he would be the best body builder
• had low pain tolerance then got stronger
• he dreamed of being like the people in movies he wanted to be an actor 
• he would bike 6 miles to go work out 6 times a week
• worked very hard
• combination hard work and confidence
• the most important thing is that he had fun
• age 14-18 was his first priority then he joined the military and that led him to his first competition in body building
• he got serious put on a lot of weight for international competitions 
• at age of 18 he was winning championships and being asked for advice people screaming his name
• he bought a gym
• in America he got 2nd and he didn't like that it pushed him
• heart and mind of a champion
• started training at golds gym in America
• started his own mail order company 
• body building and business he handled 
•  after he was done in the sport he wanted to run it business wise
• wanted to promote body building and raising the cash prizes
• he wanted to continue this dreams of being in a movie
• then he began taking acting lessons
• the terminator film came out then began a international star
• he married maria 
•  his talent is learning

• he traveled through 50 states to school teaching about exercise at his own expense then he became governor of California 

Summary
Arnold worked hard and was determined to accomplished what he wanted. He did what every it took to make it to where he need it this made him very successful. succeeded in business, personal training and body building, governor of California, movie star. all of that came from hard work and being confident in succeeding. At young age he had great attitude to make it somewhere and people saw this he pushed himself very hard and it all showed. watching this documenty it made me see that any one can make it just have to put in the work. From watching this i realize the value of hard work and trying hard and having a good attitude.

Entrereneurship Seminar

Entrepreneurial Basics
-Sense of Mission
-Customer/Product Vision
-High Speed Innovation
-Self Inspired Behaviour

"The inclination of my life has been to do things and make things which will give pleasure to people in new and amazing ways. By doing what I please and satisfy myself" - Walt Disney

"The managers knew how to manage --- but they couldn't do anything" - Steve Jobs - Apple Computer

-Sense of Mission: Leaving footprints in the Sand
-Be excited, Love your business! This is important stuff.
-"Fall in love with your business" (George Tidball, Keg Restaurants, Founder)

Sense of Mission
-What and How
-Creating High Purpose and High Standards

"What" - The Entrepreneur as Strategist
-Our duty as industrialists is to produce goods for the public and to enrich and make happier all those who use them." - Konosuke Matsushita.

Creating Entrepreneurial Business
-What Do I like To Do?
-What am I good At Doing?
-What Does the Market Need?
-What CompetitivePosition Would I have?
-What Capabilities and Cash Must I Have?

- A matter of survival
- It's not a "project"
- Focus on Products
- the criteria that count

John D. Rockeffeller

Notes

• Americas first millionaire
• oil promised money but was hard to make
• born in new york in 1839
• a ledger was where every penny was controlled going in or out
• he understood the bigger the company the cheaper the costs
• he found a way to save more by reducing the materials being used
• late 1870 he was a millionaire more then once
• had a relationship with the railroads so he made an arrangement that would profit him every barrel shipped to railroad he got a fee out of the shipping cost it was illegal but no railroad would reject
• he took advantage of being the biggest oil company around
• he made illegal actions to make more money
• started
• 34 different companys were made from oil and jonh had to do with it all owned a portion of them all made form one company
• donating money to schools and research 

Summary
John D. Rockeffeller was a very good man at making money. he did use illegal way and was sneaky and took advantage of people to make himself higher up but it improve his business. The public started to notice his bad ways but he realized he need to make up for them he used media and donated money and made it up to the people and used the media to spread his ways of making it up to the public.

Richard Branson

Notes - Richard Branson

• if you can run one company you can run many companies.
• owns many business's.
• Sold his record company when it was at its peak to excel more in one of his other company's.
• Take a risk.
• planning on sending people to space.
• was terrible at school didn't understand it was dyslexic left school at age of 15, if he wasn't interested in something he wouldn't carry on doing that.
• not completely book smart.
• presently 56 years of age.
• wants to feel he has made an effect on people lives when he passes away.
• at age of 4 mom made him walk 5 miles to grandmas and figure his own way of getting there.
• Having a manager doesn't equal to being your own manager use your own passion to having your own business

• An unhappy customer will tell 10 people, while a satisfied customer will tell only four people about a good experience.

 

 Final Summary

I have learned from Richard Branson that if you take risks and take chances things are achievable business is nothing it is overrated he didn't even attend school and to be successful it is up to yourself. If you can run a business you can run plenty so you should own plenty and take advantages of all of them. His past from not attending school being dyslexic and the way he grew  up really shows you can be successful in any conditions. An unhappy customer will tell 10 people, while a satisfied customer will tell only four people about a good experience. Its has a lot to do with the customer and there satisfaction you have to accept complaints and learn from them.

February 2, 2011

Today i learned about the 24 hour rule. I think it keeps things less complicated, and helps out a lot.